Bridgestone opens store in Eranakulam, Kerala

Bridgestone, the numero uno tyre maker in the world today opened the Select Super Concept Store: 'NewBharath Tyres India Private Limited' in Ernakulam, Kerala. Tomio Fukuzumi, Managing Director of Bridgestone India formally opened the store. The Concept Store is aiming at revolutionising the tyre buying experience with a cohesive focus on safety, reliability and eco-friendliness. Apparently, the company's moto being safety of customers and workers, besides realiability of products and transparency in operations and promote eco-friendly products and environment both in the store and outside.

While speaking at the inauguration ceremony, Fukuzumi noted: “The concept store, a unique retail concept which we are introducing as a part of our aggressive expansion strategy. This initiative will add a new dimension to the retailing of Tyres in the region through our unique business model of safety, reliability and environment friendly norms that will be adhered to through our direct and indirect business operations. The concept store besides having our complete product range and services will offer a new experience in tyre buying for the customers. It will be also backed by well informed staff that understands the nuances of consumer requirements".

The concept store will not only enhance brand presence, but it will also create a strong retail identity and in the process will make Bridgestone products accessible to a much larger number of consumers, a company statement said.